It’s been one month since I started the Twitter challenge – to see if you can build a brand, or if not a brand, a reliable source of traffic purely by using Twitter. Obviously at such an early stage there are few conclusions to be brought out, but I’d like to share some observations that may help…Read More Lessons Learned From Twitter Business Building
An amazing faller in the FTSE 100 today as clothing retailer Next shedded almost 15% of its value after it reported sales would be challenging. Next has been one of the golden boys of the FTSE in the last decade, producing share price increase upon increase. This bought it some time, and clearly a lot…Read More What next for Next? Strategies to repair share price drop
One new website appealed to me enough this holiday that I should write about it. Lesara is a ‘new’ clothes and lifestyle website which is advertising heavily and as such, you’ll probably come across a link sometime or later. Why is it fascinating? Clothes companies, as a business are fairly interesting things themselves. As Primark…Read More Lesara – A Great New Brave Clothes Company or Just a Wasted Investment?
In today’s rant, I’ll look at a concept from business that you can apply to your own life: Key Performance Indicators. These are things which are specific and measurable, and good achievement in the KPI field should lead towards the overall achievement of your objectives. Why KPI’s? This thought came to me as I recently…Read More Personal Key Performance Indicators (KPI): Reduce Spending on Interest
In today’s ramble, I’m going to be talking about blogging – and whether you should just grind out 1,000 + words a day, or not. On the face of it, writing an article with 1,000 or more in it is not difficult. Most blogging softwares will come replete with a word counter, and according to…Read More Blogging an Article with 1,000 or More Words a Day: Pros and Cons
In today’s ramble, I’ll be talking about building a brand on Twitter. In recent years, Twitter has become a wonderful thing: widely used around the world (overtaking Facebook); information is instantly disseminated, and relatively speaking, anything is fair game. The previous school of thought was that 160 characters would not be enough, but business has…Read More Challenge: Can you build a brand organically from scratch on Twitter?